Do we really need to type the "www." prefix to every single website we wish to visit? Everyone knows that a website is hosted onWorld Wide Web indicator. the World Wide Web, so they do not need to be told so every time they type a URL. Last time I checked, I didn't have any site hosted on my Intranet with the name "google.co.uk", so it's extremely important that I tell my browser it should begin it's DNS search on the World Wide Web. That sounds logical, but searching your Intranet before the Internet is not a big deal, it takes a mere nanosecond (or less!) to look at your Intranet and see whether "google.co.uk" exists. Most browsers browse your Intranet to begin with anyway, regardless of whether you have typed the "www." prefix or not.

Why don't we start auto-truncating the "www." from all websites, so the 95% of society who never knew what it stood for in the first place can chill out and stop typing it. We should adopt a new practice: shred the "www." prefix.

I really don't think it is a good idea to truncate the whole of the "www." prefix from every single website, even if no-one seems to understand what it means, this will cause people to become even more confused than they were before. It has begun to happen though; most television advertisements you see that include text containing their website's URL do not include the "www." prefix. Yet more than half of the people who then navigate to the website (after seeing the advertisement) type the "www." and about a quarter of those people go all the way and type "http://www." as well.

In my opinion, I think that we should keep the prefix for any URL that does not have a sub-domain; for instance if you were to navigate to the Google homepage you should append the "www." prefix to the front of the URL to make it look tidier, but if you wanted to navigate to the Google Image Search page you would lose the prefix because the sub-domain in "http://images.google.co.uk/" is "images", thus making "images." the replacement of "www.".

Uniform Resource Locators are funny things though.